Project Highlights
I design data-driven experiences that transform complex information into intuitive, actionable insights. Specializing in data visualization, I create interfaces that help users in science, research, and education navigate and utilize critical data effectively. My work bridges the gap between raw data and informed decision-making, ensuring clarity, usability, and precision. Explore my projects to see how I bring data to life through thoughtful design.
Streamlined Surveillance, Scalable Design —
A Desktop SaaS Platform Built to Perform
At Serket Tech, I led the design of an AI-powered computer vision system that helps farmers monitor pig behavior in real time. As the sole designer, I guided the entire UX/UI process, from research and stakeholder collaboration to designing intuitive mobile and web interfaces. My work focused on transforming complex data into actionable insights, improving animal welfare, farm efficiency, and sustainability.
From Raw Vision to Refined Experience: UX/UI Design for a Mobile AI Camera Ap
I led the redesign of Serket Tech’s mobile app, transforming it into a more intuitive and user-friendly experience for farmers monitoring pig behavior in real time. The new design improved usability, visual consistency, and navigation, ensuring seamless access to AI-driven insights on both Android and iOS. By optimizing data visualization and interaction flows, the app empowers users to make informed decisions that enhance animal welfare and farm efficiency.
Designing the System Behind the Product — Scalable UI for SaaS Success
This project focused on creating, updating, and maintaining a comprehensive design system to ensure visual and functional consistency across multiple web and mobile applications. The goal was to streamline the design process, enhance efficiency, and facilitate clear communication between design and development teams.
Turning Complexity into Clarity — Website Redesign for
Serket Technologies
I led a complete redesign for the website that included the restructuring of each page to improve content flow and accessibility. I added more detailed information to better inform visitors and incorporated engaging imagery to enhance the visual appeal. The goal was to provide a clearer, more dynamic user experience with improved navigation, ensuring that the website effectively communicated the company’s offerings while keeping readers engaged and informed. This redesign also aimed at aligning the site’s layout with modern UX/UI standards.
​High-Converting Journeys:
UX-Driven Redesign & IA Overhaul for a CBD eCommerce Powerhouse
As the lead UX/UI designer, I partnered with Have a Nice Day (HAND) to completely restructure and redesign their website. Their original site was overwhelming, outdated, and difficult to navigate—especially for the community members it was meant to support. I led user research, streamlined the information architecture, and created a clean, accessible design system that dramatically improved usability. Through card sorting, stakeholder interviews, and usability testing, we cut navigation time nearly in half and improved engagement across the board. It was a rewarding challenge in bringing clarity and care to a mission-driven digital space.
Simplifying Neuroscience: UX/UI Design for a Portable EEG Platform
PsyPhy develops cutting-edge EEG amplifiers and educational tools designed for neuroscience research. Their challenge was presenting complex scientific products in a way that felt accessible, engaging, and informative to a diverse audience, including researchers, educators, and students. I led the website redesign to create a clearer, more intuitive user experience, enhancing product discoverability, improving content structure, and ensuring seamless navigation for both scientific experts and newcomers alike.
