Case Studies
I design product experiences that turn complex challenges into clear, intuitive solutions. As a UX Strategist and Product Designer, I specialize in aligning user needs with business goals—whether through thoughtful workflows, scalable systems, or data-driven interfaces. My work supports teams in science, research, and education by transforming raw functionality into meaningful, usable tools. Explore my case studies to see how I bring clarity and structure to digital products through strategic thinking and design.
Designing a Real-Time AI Camera Vision Ecosystem
During my time at an AI agri-tech startup, I led UX strategy and end-to-end product design across a suite of tools that supported real-time animal health monitoring through camera vision and behavioral analysis. As the sole UX Strategist and Product Designer, I shaped the user experience across web, mobile, and marketing platforms while collaborating daily with developers, stakeholders, and machine learning engineers.
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These projects spanned high-stakes sensor data visualization, scalable design systems, and feature development for a fast-growing, global user base of farmers and field workers.
Earnings Insights Dashboard
UX + Data Visualization Project
This project began as a data collection initiative to better understand how role type, shift volume, and scheduling affect earnings in the hospitality industry. Using structured observation and manual tracking, I gathered real-world data across multiple roles and pay periods.
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The resulting dashboard was designed to surface trends in net pay, role distribution, and shift optimization. Built in Excel, it visualizes key performance metrics such as average earnings per role, shift type distribution, and estimated schedule impact — offering a clear view of how operational factors influence compensation.
Simplifying Neuroscience: UX/UI Design for a Portable EEG Platform
PsyPhy develops cutting-edge EEG amplifiers and educational tools designed for neuroscience research. Their challenge was presenting complex scientific products in a way that felt accessible, engaging, and informative to a diverse audience, including researchers, educators, and students. I led the website redesign to create a clearer, more intuitive user experience, enhancing product discoverability, improving content structure, and ensuring seamless navigation for both scientific experts and newcomers alike.
​High-Converting Journeys:
UX-Driven Redesign & IA Overhaul for a CBD eCommerce Powerhouse
As the lead UX/UI designer, I partnered with Have a Nice Day (HAND) to completely restructure and redesign their website. Their original site was overwhelming, outdated, and difficult to navigate—especially for the community members it was meant to support. I led user research, streamlined the information architecture, and created a clean, accessible design system that dramatically improved usability. Through card sorting, stakeholder interviews, and usability testing, we cut navigation time nearly in half and improved engagement across the board. It was a rewarding challenge in bringing clarity and care to a mission-driven digital space.