Highlighted Case Studies
AI Search: Bringing Natural Language to Land Discovery
ROLE
UX Strategist & Product Designer
DURATION
Q1 2026 (Active Build)
STATUS
- Building — Shipping Q1 2026
TEAM
Developers, ML Engineers, Backend, Stakeholders
PROBLEM
Users knew what land they wanted but didn't know how to find it. Manual filter workflows created friction, and the platform's depth was invisible to most users.
OWNERSHIP
Led end-to-end UX for a conversational AI search experience. Designed the chat interface, conversation history, suggested prompts, results table, error states, and loading/thinking states. Collaborated cross-functionally to align design with backend constraints and AI capabilities.
IMPACT
Unified the search experience across parcels, listings, sold land, and mortgages behind a single natural language interface. Reduced steps-to-results and surfaced platform depth previously hidden behind manual filters.
AI/ML Integrations, Conversational UX, SaaS, PropTech, Cross-Functional Leadership, Information Architecture
AI-Assisted UX Documentation: Site Planner PRD & Competitive Strategy
ROLE
UX Strategist & Product Designer
DURATION
Ongoing
STATUS
- Shipped — In Active Development
TEAM
Product, Engineering, Stakeholders
PROBLEM
No structured documentation existed to align design, engineering, and product on a complex, multi-workflow site planning tool — leaving feature scope, generation logic, and edge cases undefined across teams.
OWNERSHIP
Developed a 6-step AI-assisted documentation process: ran competitive analysis across 4 tools, defined a prioritized feature gap list, authored a full PRD, and validated document clarity by stress-testing it in a fresh AI context to generate working UI mockups without author input.
IMPACT
Produced a team-ready PRD covering 17 feature areas with explicit phase scoping, feasibility flags, and 6 open engineering questions — reducing ambiguity at handoff. Established a repeatable AI-assisted documentation methodology now applicable across future product workstreams.
AI-Assisted Workflow, PRD Authoring, Competitive Analysis, Documentation Strategy, PropTech, Systems Thinking
Designing a Real-Time AI Camera Vision Ecosystem
ROLE
Sole UX Strategist and Product Designer
DURATION
2 years
STATUS
- Shipped, Active Globally
TEAM
Developers, ML Engineers, Stakeholders, Scientists
PROBLEM
Design system was outdated, navigation was complex, and notifications and alerts created confusion across the platform.
OWNERSHIP
Led end to end UX strategy and execution, designed all wireframes and screens, rebuilt IA, updated the design system, and redesigned the mobile app workflows for field teams.
IMPACT
Unified UX across web, mobile, and marketing platforms. Mobile redesign drove 25% more daily users; restructured IA eliminated 60% of navigation complaints. Design system reduced dev cycles by 20%.
Real-time Data, IA Overhaul, AI/ML Integrations, Cross-Functional Leadership, Multi-platform SaaS, Agri-Tech
Earnings Insights Dashboard | UX + Data Visualization Project
ROLE
Data Analyst & Visualization Designer
DURATION
3 months data collection + 2 weeks design
STATUS
- Completed - Personal Project
TEAM
Solo
PROBLEM
No visibility into how role type, shift timing, and scheduling affected actual earnings - making it impossible to optimize for income or identify inefficiencies.
OWNERSHIP
Collected and logged 75+ shifts across 6 pay periods. Built custom tip-calculation formulas, structured the data model, and designed an interactive Excel dashboard with filtering, trend charts, and forecasting.
IMPACT
Surfaced that dinner shifts earn ~21% more than lunch. Identified peak revenue days and role-based earning patterns. Dashboard enabled predictive income planning and exposed scheduling inefficiencies.
Data Visulization, Self-Initiated, Research, Excel, Quantitative Anaylsis, Forecasting, Hospitality
Simplifying Neuroscience: UX/UI Design for a Portable EEG
ROLE
UX/UI Designer & Researcher
DURATION
3 months
STATUS
- Shipped - Live Website
TEAM
Solo
PROBLEM
Complex scientific products (EEG amplifiers, educational tools) were difficult for diverse audiences - researchers, educators, students - to understand and navigate. No clear content hierarchy existed.
OWNERSHIP
Led full website redesign from the ground up. Defined information architecture, created visual design system, restructured content for multiple audience types, and designed dedicated product feature pages with educational storytelling.
IMPACT
Built PsyPhy's first web presence from the ground up. Clear IA and approachable content design now support product discovery across technical and non-technical audiences.
Website Redesign, Information Architecture, Scientific Communication, B2B, Content Strategy, Neuroscience
High-Converting Journeys: UX-Driven Redesign & IA Overhaul for a CBD eCommerce Powerhouse
ROLE
Lead UX Designer & Researcher
DURATION
6 months
STATUS
- Shipped
TEAM
Cross-functional (UX, UI, Stakeholders)
PROBLEM
A 4,300+ SKU eCommerce site with confusing navigation, industry jargon, and no clear path for users ranging from CBD experts to complete newcomers. Can't run ads — relies entirely on organic traffic and SEO.
OWNERSHIP
Led IA restructure through card sorting, tree testing, and surveys. Defined personas, journey maps, and user flows. Created wireframes, feature prioritization, and brand identity system including custom iconography.
IMPACT
Restructured navigation for 4,300+ SKU catalog. Tree testing showed ~50% reduction in time-to-product. New IA validated across novice and expert users through two rounds of testing.
IA Overhaul, eCommerce, User Research, Card Sorting, Large-Scale Catalog, Brand Identity
