Resume
With 6+ years of experience as a UX/UI Designer and Strategist, I specialize in designing intuitive, scalable interfaces for AI-driven platforms, SaaS products, and eCommerce ecosystems. My work blends user research, design systems, and cross-functional collaboration to deliver solutions that are as thoughtful as they are functional. I spent two years working in Amsterdam, where I led UX initiatives at Serket Technologies and collaborated with international teams—gaining a global perspective that I bring to the table in every project. I bring structure, momentum, and clarity to every project—and I’m always ready to build something that works, scales, and feels good to use.
UX/UI Designer & Researcher
Serket Technologies
2023 – 2025
Amsterdam, Netherlands (Remote + On-site)
Led end-to-end UX/UI design for an AI-driven SaaS platform in a fully remote team across Europe and North America. Conducted remote user interviews, competitor analysis, and journey mapping to optimize decision-making dashboards. Created an AI-driven design system that streamlined developer handoff, reducing implementation time by 30%. Simplified complex datasets into clear, actionable dashboards and user interfaces using data visualization techniques, enhancing user decision-making and engagement. Collaborated closely with development teams for seamless design handoff and rigorous front-end QA processes.
Key Accomplishments
● Redesigned a major mobile app using Figma and user-centered design principles, achieving a 25% increase in user engagement. ● Created a comprehensive web app Design System leveraging Atomic Design principles, resulting in a 30% reduction in design and development time. ● Conducted usability testing and journey mapping to nhance mobile app navigation, increasing user satisfaction scores by 20%. ● Streamlined project timelines by delivering interactive Figma prototypes for cross-functional team collaboration. ● Boosted lead generation by 15% through collaborative UX solutions and targeted design enhancementssupporting marketing and sales strategies.
UX Strategist & Project Manager
Plug Digital Inc.
2021 - 2024
Denver, Colorado
Designed UX solutions for remote e-commerce clients across industries. Led remote A/B testing and usability studies, resulting in a 200% increase in product subscriptions. Created interactive Figma prototypes for developer handoff, optimizing workflows for distributed teams. Conducted in-depth industry and competitor analysis, user testing, and target audience research to inform design strategies. Created comprehensive UX audit reports and actionable recommendations aligned with best practices in e-commerce user experience. Led developer handoffs and performed quality assurance to ensure project success. Designed and delivered interactive Figma prototypes that facilitated seamless client hand-offs.
Key Accomplishments
● Led multiple full website redesigns for e-commerce platforms, utilizing Figma and competitor analysis to accommodate a 50% increase in product catalog sizes. ● Redesigned an e-commerce website using Shopify and A/B testing, achieving a 200% increase in product subscriptions. ● Designed and implemented a product customizer feature using interactive prototypes and A/B testing, enabling a shift in the company’s selling and purchasing strategy. ● Developed a UX Audit template informed by Baymard Institute best practices, adopted by 80% of clients for improving e-commerce user experience.
Lead Marketing Coordinator & UX Designer
TrailRidge Realty
2015 – 2017
Lafayette, Colorado
Maintained and enhanced the company’s digital presence through UX design, SEO, and user interaction improvements. Developed site maps, user flows, and conducted A/B testing and competitive research to increase visibility and improve engagement.
Key Accomplishments
● SEO Growth: Ranked on the first page of Google search results for 5+ high-traffic real estate keywords, increasing organic traffic by 40%. ● Brand Visibility: Launched a new logo and cohesive brand update, resulting in a 20% increase in social media engagement and inquiries. ● User Engagement Optimization: Reduced bounce rates by 35% and increased conversion rates by 25% through redesigned landing pages and optimized content structure.
Marketing Coordinator & Website Designer
Chicago Title of Colorado
2017
Denver Tech Center, Colorado
Oversaw a complete redesign of the company website, created custom mockups, and enhanced brand visibility across seven Colorado offices. Trained Sales Associates in digital marketing and personal branding strategies. Developed tools to improve internal workflows and sales performance tracking.
Key Accomplishments
● Website Redesign: Delivered a fully restructured, modern website with updated branding and UX improvements. ● Statewide Marketing Leadership: Served as marketing lead across 7 Colorado offices, improving brand consistency and campaign execution. ● Digital Training: Increased sales associate engagement in digital marketing through customized self-promotion workshops. ● Sales Analytics: Created dynamic Excel tracking sheets for lead generation and sales performance, improving visibility into monthly revenue trends and closing rates.
Marketing Material Designer
Freelance (Remote)
2017 – 2025
(Remote)
Worked on project-based contracts with small businesses, startups, and individual clients across a variety of industries. Designed digital and print marketing materials tailored to brand identity and audience needs, including brochures, social posts, pitch decks, packaging, and promotional assets. Took a user-first approach to design and implemented project tracking systems to manage deadlines, revisions, and deliverables. Adapted to a range of software and tools to align with each client’s preferences and ensure long-term usability.
Key Accomplishments
● Boosted Client Retention: Maintained a 100% return rate from satisfied clients by delivering consistent, high-quality marketing assets tailored to evolving needs. ● Social Media Growth: Designed branded visual campaigns that helped small businesses increase social engagement by up to 50%. ● Template Systems: Built reusable design templates that reduced client turnaround time by 40% and simplified future content creation. ● Multi-Platform Marketing: Created cohesive asset suites for both digital and print—improving brand consistency across email, web, social, and physical materials. ● Software Versatility: Successfully adapted to client-requested tools including Canva, Photoshop, and Google Suite to ensure long-term access and usability.
Customer Relations Manager
Lafayette Companion Animal Hospital
2019 – 2021
Lafayette, Colorado
Acted as the front-line manager during the COVID-19 pandemic, helping the clinic remain one of the only open and fully operational practices in the area. Handled a 400% increase in client volume by implementing new systems for customer communication, appointment scheduling, and internal team workflows. Maintained accurate records while adapting to rapidly changing technology and health protocols. Played a critical role in maintaining staff morale and efficiency by fostering a calm, structured, and solution-focused work environment.
Key Accomplishments
● Client Surge Management: Helped manage a 400% increase in patient demand during the pandemic through improved scheduling systems and streamlined triage processes. ● Health Compliance: Ensured full compliance with evolving COVID-19 safety protocols, enabling the clinic to remain open and trusted within the community. ● IT Adaptability: Adapted to new technologies rapidly, including updates to point-of-sale, CRM, and telehealth platforms. ● Operational Efficiency: Introduced new record-keeping processes to reduce front-desk errors and miscommunications, increasing check-in speed by 30%. ● Team Support: Boosted team morale during high-stress periods by improving workspace layouts, workflows, and communication systems—resulting in stronger employee retention and satisfaction.
UX/UI Skills
Remote Work & Collaboration
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Remote UX/UI design & research with 3+ years leading projects in fully remote teams
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Asynchronous collaboration with developers, PMs, and stakeholders across global time zones
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Tools: Slack, Jira, Notion, Miro, Zoom, Google Meet, Confluence
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Developer handoff & QA using Figma prototypes, design systems, and annotated specs
User Research & Testing
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Research Methods: Proficient in both qualitative and quantitative research techniques, including user interviews, surveys, competitive analysis, and task analysis to uncover user needs and behaviors.
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Testing & Validation: Skilled in designing and executing usability tests, A/B testing, tree testing, and behavioral analytics (heatmaps, scroll maps, eye-tracking) to validate hypotheses and refine experiences.
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Insight-Driven Strategy: Translate research findings into actionable insights through persona development, user journey mapping, and stakeholder interviews—ensuring alignment between user needs and business goals.
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Continuous Discovery: Integrate research throughout the design lifecycle, from early discovery to post-launch iteration, to keep UX decisions grounded in real-world data.
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Cross-Functional Communication: Deliver research findings through clear, visual reports and workshops that help teams prioritize features, reduce risk, and design with confidence.
UX/UI Design & Prototyping
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Design Tools: Expert in Figma for end-to-end design work, including design systems, interactive prototypes, and developer-ready assets.
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Wireframing & Prototyping: Skilled in low- to high-fidelity wireframes, clickable prototypes, and UX flows for responsive web and mobile apps.
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Design Systems: Experienced in atomic design principles and building scalable, reusable component libraries for consistent UI.
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Responsive & Accessible Design: Strong focus on designing flexible interfaces that adapt across screen sizes, accessibility needs, and user contexts.
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Collaboration-Ready Deliverables: Creates clean, annotated files optimized for handoff to developers with minimal friction.
Agile Product Design & Development
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Team Collaboration: Experienced in working closely with product managers, engineers, marketers, and stakeholders to align design goals with business strategy, tech feasibility, and user needs. Known for customizing design handoffs to each team’s workflow to improve clarity and speed up delivery.
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Agile UX Practices: Skilled in sprint-based UX/UI design, lean UX methodologies, and rapid iteration cycles. Comfortable designing in real-time alongside product and dev teams in fast-moving Agile or hybrid environments.
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MVP & Feature Planning: Collaborate on scoping MVPs and prioritizing features based on user impact, dev effort, and business value. Skilled in identifying high-impact improvements under tight deadlines.
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Design Documentation: Create and maintain thorough UX documentation including annotated wireframes, user flows, UX specifications, and design rationale. Build and scale component libraries and visual style guides to ensure consistency and efficiency across teams.
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Async Collaboration: Leverage tools like Figma, Slack, Jira, and Notion to support seamless collaboration across time zones, ensuring stakeholders stay aligned without slowing down development.
Education
UX/UI Bootcamp Certificate
University of Denver
Denver, CO
Intensive 24-week program covering Figma, UX Research, and Design Systems
Capstone Project: Designed a responsive e-commerce website with user research and interactive prototypes
Alternative to Bachelor’s Degree
Practical UX/UI Education Through Industry Experience
USA, Europe
Over the past 5 years, acquired in-depth UX/UI design and digital marketing expertise through hands-on work with diverse clients and projects.
Highlights Include:
● Conducted user research and usability testing for mobile and web applications, improving engagement metrics by up to 25%.
● Developed design systems and prototypes for both startups and established businesses, reducing design and development time by 30%.
● Enhanced user satisfaction and business performance by applying skills in Information Architecture, user flows, and responsive design.
Digital Marketing Certificate
Spark Boulder
Boulder, CO
A 10-week program dedicated to digital marketing strategies and analytics.
Key Skills and Applications:
● Developed and executed an SEO strategy that boosted website traffic by 15%.
● Used Google Analytics and Facebook Analytics to measure campaign effectiveness and optimize digital marketing strategies.
Marketing and Interaction Studies
University of Colorado
Boulder, CO
Completed coursework in Marketing, Human-Computer Interaction, and Behavioral Science, providing foundational insights into user behavior and digital strategies.