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UX Strategist & Project Manager

2021 - Current

Plug Digital Inc. 

Denver, Colorado

UX Research & UI Design Methods:

  • Feature Prioritization

  • Navigation Iterations

  • Filter Research & Best Practices

  • Surveys

  • Card sorting

  • Tree Testing

  • Heuristic Evaluations

  • Competitor Analysis

  • Proto-personas & Research based personas

  • Use Cases

  • Product catalog analysis 

  • A/B testing

  • Parallel Design

  • Wireframes & Prototypes

  • Google Analytics 

    • User flows

    • Conversion rates

    • Landing Page - Exit Page

    • Source/medium entrance 

    • Marketing/advertisement

Strategize and critically think to propose the best plan of action that connects the requests of the business goals, user experience, and development. Create reports for stakeholders to present findings from UX audits, I.A research, and best practices in e-commerce user experience. Responsible for client communication, project management, developer handoffs, and quality assurance. Work with companies across a wide range of industries that include but are not limited to: clothing, electronics, household products, and health & beauty.


* Website redesign that has increased product subscriptions by 200%

* Creations of a product customizer feature that has allowed a pivot in a company's selling and purchasing strategy

* Created an UX Audit template based on the best practices of the Baymard Institute

Skills Learned:

* Shopify Platform

* Monday Management Software

* Tree Testing

Lead Marketing Coordinator / UX Researcher & Designer

2015 - 2017

TrailRidge Realty

Responsible for management and upkeep of the website - blog, informational sections, and customer inquiries. Efficient communication with users through digital marketing and SEO knowledge.

Lafayette, Colorado

Skills Learned:

* Site maps

* User flows

* User interactions

* A/B testing

* Competitor analysis  


* First page SEO searches for at least 5 major keywords for the website

* Successfully marketed branding with new logo

* Decreased bounce rates

* Increased conversion rates

Marketing Material Designer

2017 - 2021

Freelance Remote

Skills Learned:

* Canva

* Project tracking systems 

Project based contracts with small companies and one-on-one clients. Creation of digital and paper marketing materials pertaining to their work through individual requests. Use of requested software to ensure they have access to it in the future.


* Increased reoccurring business

* Increased business through social media

Marketing Coordinator


Chicago Title of Colorado

Denver Tech Center, Colorado

Skills Learned:

* Site maps

* User flows

* Website Mockups

* Facebook Analytics 

Responsible for complete website redesign through individual website page mockups and brand upkeep. Increased use of digital marketing and taught sales associates techniques for self-promotion.


* Increased digital marketing use of the sales associates

* Redesign of the website

* Increased awareness of the multiple offices in Colorado

Customer Relations Manager

2019 - 2021

Lafayette Companion Animal Hospital

Lafayette, Colorado

Skills Learned:

* Customer Communications

* Cornerstone

Assist and maintain customer relationships through friendly and knowledgeable interactions. Organize and update the front end of the clinic. Implement new and efficient systems for management of the clinic, customer satisfaction, and marketing. Understand and provide knowledge of the services provided and industry changes.


* Implemented new organization system for customer communications

* Increased amount of customers

* Increased return user number

Cutomer Relations


UX/UI Bootcamp Certification


University of Denver

Denver, Colorado

An intensive 6 month long boot camp dedicated to UX/UI. Skills learned include Figma, Adobe XD, Visual Studio Code, InVision, CSS, user-centric design research, visual prototyping, wireframing, user interface development, user interaction design, and atomic design.

Advanced Digital Marketing Certification


Spark Boulder

Boulder, Colorado

An intensive 10 week long certification program dedicated to digital marketing. Skills learned include SEO, Google Analytics, Facebook Analytics, product/market fit, and traffic drive.




Adobe XD |  Figma |  Monday | Shopify


A/B Testing | Affinity Diagrams | Competitor Analysis | Data Analysis | Information Architecture | Journey Mapping | Persona | Interactive Prototype | Qualitative Research | Quantitative Research | Surveys | Task Analysis | Usability Testing | User Interviews | Stakeholder Interviews | User Flow | User Interaction | User-Centered Design | Wireframe

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