Experience
UX Strategist & Project Manager
2021 - Current
Plug Digital Inc.
Denver, Colorado
UX Research & UI Design Methods:
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Feature Prioritization
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Navigation Iterations
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Filter Research & Best Practices
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Surveys
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Card sorting
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Tree Testing
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Heuristic Evaluations
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Competitor Analysis
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Proto-personas & Research based personas
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Use Cases
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Product catalog analysis
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A/B testing
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Parallel Design
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Wireframes & Prototypes
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Google Analytics
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User flows
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Conversion rates
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Landing Page - Exit Page
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Source/medium entrance
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Marketing/advertisement
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Strategize and critically think to propose the best plan of action that connects the requests of the business goals, user experience, and development. Create reports for stakeholders to present findings from UX audits, I.A research, and best practices in e-commerce user experience. Responsible for client communication, project management, developer handoffs, and quality assurance. Work with companies across a wide range of industries that include but are not limited to: clothing, electronics, household products, and health & beauty.
Accomplishments:
* Website redesign that has increased product subscriptions by 200%
* Creations of a product customizer feature that has allowed a pivot in a company's selling and purchasing strategy
* Created an UX Audit template based on the best practices of the Baymard Institute
Skills Learned:
* Shopify Platform
* Monday Management Software
* Tree Testing
Lead Marketing Coordinator / UX Researcher & Designer
2015 - 2017
TrailRidge Realty
Responsible for management and upkeep of the website - blog, informational sections, and customer inquiries. Efficient communication with users through digital marketing and SEO knowledge.
Lafayette, Colorado
Skills Learned:
* Site maps
* User flows
* User interactions
* A/B testing
* Competitor analysis
Accomplishments:
* First page SEO searches for at least 5 major keywords for the website
* Successfully marketed branding with new logo
* Decreased bounce rates
* Increased conversion rates
Marketing Material Designer
2017 - 2021
Freelance Remote
Skills Learned:
* Canva
* Project tracking systems
Project based contracts with small companies and one-on-one clients. Creation of digital and paper marketing materials pertaining to their work through individual requests. Use of requested software to ensure they have access to it in the future.
Accomplishments:
* Increased reoccurring business
* Increased business through social media
Marketing Coordinator
2017
Chicago Title of Colorado
Denver Tech Center, Colorado
Skills Learned:
* Site maps
* User flows
* Website Mockups
* Facebook Analytics
Responsible for complete website redesign through individual website page mockups and brand upkeep. Increased use of digital marketing and taught sales associates techniques for self-promotion.
Accomplishments:
* Increased digital marketing use of the sales associates
* Redesign of the website
* Increased awareness of the multiple offices in Colorado
Customer Relations Manager
2019 - 2021
Lafayette Companion Animal Hospital
Lafayette, Colorado
Skills Learned:
* Customer Communications
* Cornerstone
Assist and maintain customer relationships through friendly and knowledgeable interactions. Organize and update the front end of the clinic. Implement new and efficient systems for management of the clinic, customer satisfaction, and marketing. Understand and provide knowledge of the services provided and industry changes.
Accomplishments:
* Implemented new organization system for customer communications
* Increased amount of customers
* Increased return user number
Education
UX/UI Bootcamp Certification
2020-2021
University of Denver
Denver, Colorado
An intensive 6 month long boot camp dedicated to UX/UI. Skills learned include Figma, Adobe XD, Visual Studio Code, InVision, CSS, user-centric design research, visual prototyping, wireframing, user interface development, user interaction design, and atomic design.
Advanced Digital Marketing Certification
2017
Spark Boulder
Boulder, Colorado
An intensive 10 week long certification program dedicated to digital marketing. Skills learned include SEO, Google Analytics, Facebook Analytics, product/market fit, and traffic drive.
Skills
Programs
Adobe XD | Figma | Monday | Shopify
UX/UI
A/B Testing | Affinity Diagrams | Competitor Analysis | Data Analysis | Information Architecture | Journey Mapping | Persona | Interactive Prototype | Qualitative Research | Quantitative Research | Surveys | Task Analysis | Usability Testing | User Interviews | Stakeholder Interviews | User Flow | User Interaction | User-Centered Design | Wireframe